The point here is that negative customer feedback is always painful but, when used right, it can be an invaluable asset in business.
http://blog.hootsuite.com/how-we-responded-to-an-insulting-tweet/?utm_source=content%20team&utm_medium=owned%20social&utm_campaign=content%20team%20owned%20social%20twitter&hootPostID=75c806e408dfa1868df51a696ff81f2c
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